Procter & Gamble bets on diversity and AI

Procter & Gamble looks back on a “very strong” financial year, despite major challenges. More than 10% of turnover already comes from e-commerce, according to the annual report of the manufacturer Dreft.

The objectives have been achieved

Procter & Gamble is already closing its staggered 2022 financial year, and not without great satisfaction. The net turnover of the group behind Always, Dreft and Pampers reached 80.2 billion dollars (just over 80 billion euros), against 76.1 billion dollars the previous year. Of course, inflation skews these figures somewhat, as does slightly lower earnings. Operating profit was 17.8 billion euros, compared to 18 billion dollars last year.

In an “incredibly difficult operating environment”, “we are once again closing a very good year”, estimates P&G. The annual report shows strong revenue growth across all categories and regions and basic earnings per share growth of 3%. Organic revenue increased by 7%. Compared to the pre-coronavirus year 2020, turnover increased by 19%. Online sales increased by 11% and now represent 14% of overall turnover.

Increased production capacity

However, the new year begins under bad omens. “We begin the new financial year in a context of inflation not seen in the last 40 years. The FMCG producer’s best answer? Focus increasingly on four strategic areas: sourcing, sustainability, digitalization and employee value.

“The capacity investments we made before COVID-19 to improve our production and distribution networks in the United States and Europe have allowed us to get through the last few years with relatively few problems,” said P&G, which launches already a new series of investments in production capacity and a greater variety of suppliers.

More AI

In the area of ​​sustainability, the group strives to combine a better user experience with sustainable packaging and product innovations. The motto: better for the consumer, better for our planet. The same goes for employees, because “to create more value for our employees, everyone has to benefit from it”. By championing equality and diversity, P&G hopes to continue to attract, retain and develop top talent.

Finally, continuing to develop digitization of production lines, artificial intelligence and blockchain technology is “not an end in itself”, it gives “tools that we can use to make consumers and customers happy. »

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Procter & Gamble looks back on a “very strong” financial year, despite significant challenges. More than 10% of turnover already comes from e-commerce, according to the annual report of the manufacturer Dreft.

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