Field-tested data


The use of data to respond to environmental issues was notably discussed, along with other topics, on the 1st round table of the Big Data & IA Paris 2022 exhibition, on Monday 26 September.

After the proliferation of use cases around the exploitation of data, we must accelerate the movement to enter into a logic of value. Through its many workshops and plenaries, the Big Data & IA Paris 2022 show, which was held at the Palais des Congrs (Porte Maillot) on September 26 and 27, reflected the diversity of current issues around data management.

He publishesThe Big Data & AI Paris 2022 exhibition opened on Monday September 26 at the Palais des Congrs and continued all day Tuesday. This 11th edition offered multiple plenary sessions and workshops, as well as an exhibition space hosting no less than 250 stands. Among the exhibitors was the ecosystem of publishers and ESNs specializing in Big Data and AI, French or not, start-ups, scale-ups and historical suppliers, essentials in the field and promising newcomers.

Gilles Babinet, vice-president of the National Digital Council (CNNum) opened the plenary session with a question frequently debated these days: is the digital revolution the ally or the enemy of the environment? If technology can be used to protect the environment, we are still a long way off, notes the digital champion for France at the European Commission. He cites concrete, very unsatisfactory examples of the smart city and more specifically the management of household waste. To get things moving, we need to make the digital professions much more widely known, especially among college students who doubt them, urges Gilles Babinet. Explain our profession to them, tell them that it’s not just the servers that pollute, but that this profession can be intertwined with those of the environment and social challenges. The vice-president of the CNNum talks about the dystopia into which we have entered. We wanted to make money, the regulator did not look. We are in the process of closing this parenthesis , he believes he can affirm in conclusion Our industry is fundamental in the resolution of these challenges [environnementaux] .

Managing the data lifecycle is essential for AI

its follow-up, a first round table brought together several chief data officers (CDOs) around the digital transformation of companies. The role of the CDO has evolved, it is now necessary to implement the acceleration; before there was a quantitative logic, now there is a value logic , explained Christina Poirson, Group CDO of Socit Gnrale. It is no longer enough to succeed in data use cases, even if there are many of them, there is now a qualitative objective with, in the case of SG, an investment of €500 million. There is a very short-term logic, but we must also pursue the fundamentals on data because there is a lot of work to really transform the bank, the group, to become a data-driven bank , explains the CDO Groupe SG. The bank has a unique, unified data heritage, which it controls and protects. We have the ability to make the right decisions based on dashboards. At the same time, working on the fundamentals around the data is a daily job over the long term, recalls the CDO.

He publishesThe management of the data life cycle is essential, because all the stages are linked, downstream phases, archiving and up to the destruction of the data. If we want to be able to have data histories for artificial intelligence, we have to master its life cycle. We are therefore also working on record management for the conservation of data, it is a force for tomorrow, points out Christina Poirson. On the question of natively data-driven nobanks, the borders are blurring, asks the moderator of the round table. I don’t think you can compare a universal bank – which has a history, many businesses, addresses individuals and companies with a whole range of products, individual and industrial – with neobanks which focus their efforts on an item. The CDO recognizes, however, that it is very stimulating to offer more and more digital services to customers and recalls that Boursorama is part of the SG group.

Air Liquide plans 300 data scientists in operation

Next to the CDO, Pejman Gohari, Chief data & analytics officer of Bpifrance, Bruno Aidan, Group CDO and director of La Digital Factory of Air Liquide, and Sbastien Hidocq, Group CDO of Decathlon Technology, intervened.

Asked about the progress of SMEs and ETIs in the field of data, Pejman Gohari, of Bpifrance, assures that they are starting to take a serious interest in it. They want to understand, but without necessarily going to a consulting firm,” he said. It is really the systemic approach that must be understood and not just the recruitment of data scientists, he believes. Pejman Gohari also raises the addition of the topic of data to the agenda of the executive committees of companies and the presence of CDOs on these committees. The subject of data can be discussed there from the angle of the problem, which is very good, he believes, but the data can also be seen from the angle of the challenge: how can it contribute to solving a problem? , climatic for example.

Bruno Aidan, Group CDO and Director of La Digital Factory at Air Liquide, particularly focused on decarbonization, one of the important topics covered through data. At Air Liquide, a data scientist is someone who is committed, says its Group CDO. Bruno Aidan indicates in passing that the group specializing in gases and technologies for industry and health will ramp up on the recruitment of data expert profiles to have 300 data scientists in operation who will be required to make decisions every day on short times.

At Decathlon Technology, the IT entity of the sporting goods chain, environmental aspects are essential. Models need to evolve [de donnes] to move towards much more powerful circular models, explains Sbastien Hidocq, its Group CDO. Thanks to the data, we will create new models. Behind the environmental issues, there are social issues, we are in something that looks like a revolution, the data mindset should not be suffered, he points out. To multiply the profiles capable of tackling the data, Stphane Hidocq believes that it is necessary, of course, to rely on the courses of talent, but that it is also necessary to be able to reform people.

I take all regulations for opportunities

Still on the subject of environmental protection, Christina Poirson, Group CDO of SG, points out that to reduce your carbon footprint, you have to measure and provide indicators. We are much more involved in the transformation when we have measured the impact. You have to measure, prove, demonstrate and data is essential to make the right decisions. In this area, the bank must look for datasets far from its core business. If we want to finance a pipeline, we will have to look at the impact on biodiversity , confirms Christina Poirson. And all this data, we may have to collect and share more, and be much more transparent in our communication and work with other players. It is on the basis of these data that we will create more value for tomorrow.

Finally, when asked about the proliferation of restrictive regulations that must be taken seriously, particularly in the banking sector, Christina Poirson points to the positive angle of these projects on data management and governance. I take all the regulations for opportunities , she assures.

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