Actor Bruce Willis becomes the first celebrity to sell his face to a firm specializing in deepfakes And revives the debate around the synthesis of images based on AI

Actor Bruce Willis becomes the first celebrity to sell his face to a firm specializing in deepfake. The maneuver comes in a context of controversy around this technique of image synthesis based on artificial intelligence. Indeed, deepfakes are cited as one of the dangerous applications of AI. Even the term vidotox, which is the translation proposed by the commission for the enrichment of the French language, does not seem to leave any alternative to this perception. Deepfakes: only disadvantages? The case of Bruce Willis provides food for thought.

Indeed, the maneuver follows the announcement of the family of the concerned of his retirement from the profession after having been diagnosed with a language disorder caused by a brain injury which affects a person’s ability to communicate. Thanks to deepfake technology, Bruce Willis makes it possible to use his on-screen digital twin for future projects, after having had his first experience of manipulating digital media last year. It was in an advertisement for the Russian telephone service MegaFon.

What to modify the danger coloring that sticks to deepfakes? In the USA, for example, this technology is seen as a threat to national security. Researchers have created algorithms that are able to retrieve the content of one video and apply it to another without altering the style of the target video. The video, below, offers a most explicit illustration. It starts with American presenter John Oliver whose facial expressions and mouth movements are literally seamlessly modeled on the face of his counterpart Stephen Colbert. We discover that the system can be applied to flowers or landscapes. The demonstration ends with the cloning of the style of Martin Luther King applied to the face of Barack Obama, who will then slip into the skin of Donald Trump.

This is why US legislators are of the opinion that this image synthesis technique could be used in the context of broader disinformation campaigns, for example with a view to influencing elections by disseminating fake news which could then appear more credible.

“Deepfakes could become a powerful tool for hostile powers seeking to spread misinformation,” Democratic Party Intelligence Representative Adam Schiff said in a letter to Dan Coats, Director of National Intelligence, in 2018.

By blurring the line between fact and fiction, deepfake technology could undermine public confidence in recorded images and videos as objective representations of reality. As deepfake technologies become more advanced and accessible, it could pose a threat to the public discourse and national security of the United States, with broad and disturbing implications for active offensive measures campaigns against the United States, says the letter, which was co-signed by Reps. Stephanie Murphy (D-FL) and Carlos Curbelo (R-FL) in 2018.

Current developments illustrate that deepfake technology does not escape duality. If we can oppose the possibility that third parties use it for political disinformation, it nevertheless opens up the possibility of actors playing in films after their death. This further implies that stars of past eras could be brought back to life on screen.

And you?

Do deepfakes only have drawbacks? What other useful uses for society do you foresee?

See as well :

using an AI, he creates photorealistic portraits of famous cartoon characters, the resemblance is quite striking

NVidia releases open source StyleGAN, the technology used to generate very realistic human faces

Images on this website show AI-generated artwork, just refresh the page to see a new one

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *