▷ [Infographie] 9 Key Elements to Improve Your Website

Your website is your virtual workplace. Just like your usual workplace, do you want it to be neat, clean, attractive, and professional? Here are 9 key elements to create and/or improve your website, increase conversions and make your guests want to visit you often…

The key elements to create or improve your company’s website

1. A clean header

Make a great first impression with a clean header that appears on every page. Your contact information should be visible, preferably at the top of the homepage, so visitors don’t have to search for a phone number or address if they want to contact the business. If you’re using social media to connect with customers, place your social links in the header (or footer) of the website, where they’ll be easily found.

This part should include:

  • Your company name and logo;
  • A search bar;
  • Quick contact information, like a phone number.

2. Smooth navigation

An easy-to-use menu bar helps visitors better navigate your website. It’s best to limit your navigation menu to five clearly labeled tabs, with related pages organized below. You should also provide a clear way to return to the homepage no matter where your readers land. Quite often, a Google search can take your reader to a page on your website other than the homepage.

3. Clear key information

Place essential information about your business, products and/or services in the top half of your homepage. Don’t forget a value proposition, or mission statement, that tells the visitor what you do and why you do it. Put your value proposition on your homepage. Add it to your blog or “about” page. Let visitors know exactly what they’ll get if they hire you, buy your product, subscribe to your newsletter, or read your blog.

4. Compelling images

Be selective about the images you use on your website. But don’t add too much, otherwise your loading speed will decrease. The images you include should be intentional and add value to your site. They should also be well-lit, focused, uncluttered and personal to your brand.

Here are some examples of value-added images:

  • Founder/Team Member Photos;
  • Images of the product in use;
  • Infographics ;
  • Your business or workspace.

5. Optimized calls to action

The call to action (CTA) is one of the most important elements of your small business website. As the name suggests, it helps inspire your visitors to take action. This can include scheduling a free demo, downloading information, or signing up for your newsletter, to name a few.

For instance :

  • Register here ;
  • Click here to learn more;
  • Buy now.
10 best practices for optimizing call-to-action (CTA)

6. A consistent footer

A footer is the huge block at the bottom of every page on a website.

  • It contains links to important pages;
  • It lists contact information;
  • It houses social media buttons;
  • It asks readers to fill out a newsletter sign-up form, etc.

Your footer should remain consistent on every page by including:

  • Contact information ;
  • Navigation links;
  • Pages to social networks;
  • Newsletter Sign-Up ;
  • Copyright information.

7. Essential pages to boost SEO

Boost SEO with these must-have pages.

  • About Us
  • Products
  • Blog
  • Contact us

Of course, drawing attention to your contact information can encourage people to contact you by calling you, emailing you, visiting you in person, and so on. However, consistent contact information also plays an important role in local search engine optimization. When people in your area search for a business like yours, your website is more likely to be seen by them because search engines can link you to that area. This can have a direct impact on your result.

8. Opinions or testimonials

Consumers trust other consumers. Positive reviews help to:

  • stimulate sales;
  • generate leads;
  • building trust;
  • establishing credibility;
  • encourage visitors to make a purchase.
How to effectively manage customer reviews?

9. A responsive mobile site

Having a 100% responsive website, i.e. a mobile-friendly site, is essential for both customer experience and search engine performance. Mobile responsiveness is essential for a website to be effective. If potential customers land on your site but have trouble reading or navigating on a mobile device, they may simply abandon you in favor of a competitor. Additionally, a negative mobile user experience affects your website in search engine rankings, making it harder for users to find through a Google search.

Maintaining and improving your website takes time, but it’s worth it. You can gain visibility, facilitate the conversion of potential customers, build customer loyalty.

If your goal is to grow your small business, it’s imperative that you take steps to make your site as efficient as possible. Now you know how!

Source: WordPress

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